Gucci held a global launch party for the first fragrance Gucci bloom series created by creative director Alessandro Michele.

Michelle joined forces with Dakota Johnson, Petra Collins and Hari Nef to the celebration party at PS1, New York's Center for contemporary art.

The courtyard attached to PS1 of Contemporary Art Center is transformed into a colorful metropolis garden, in which roses, jasmine, peony, wisteria and Lily compete with each other and echo with colorful birds.

In addition, DJ Juliana Huxtable and the famous British singing group Goldfrapp set off the climax of the evening.