In order to promote the brand's latest handbag Fiamma, Salvatore Ferragamo (Ferragamo) made a micro film with a theme composed of a series of celebrity interview videos.

The interviewees can be described as stars from all over the world, including Sydney and Anika Poitier from Los Angeles, Princess Patricia and Princess Mathilde melusine Ruspoli from Rome;

Flora zeta Cheong leen (Zhang Tianai) and Claudine Ying (Xing Jiaqian, Zhang Tianai's daughter, Lin Qingxia's stepdaughter) from Hong Kong are all female figures of celebrity descent or outstanding influence in the fashion industry.

"When I design this handbag, I think of

It is not a special image of women, but a generation of women. Someone will ask me, who is my inspiration mousse, but there is not a specific person, but a group of female images in different occasions and different moments. "

In view of this, he believes that the publicity scope should also be targeted at a wide range of audiences. "Fashion is more and more not limited to a specific target group. Everyone is pursuing the pleasure and elegance of life.

Creating designs for customers of a certain age is an outdated concept popular in September. Nowadays, the aesthetic sense between men and women is interlinked, which is a trend in the fashion world. So our project is about people who have different attitudes towards life in different positions in different regions. "

The name of Fiamma handbag comes from Fiamma Ferragamo, a family member. She is the daughter of Mr. Ferragamo. She has been in charge of brand accessories and shoes design for more than 40 years. This short film is not only to pay homage to this great woman, but also to show "a heritage style" through many interviews.

Giornetti's selection of interviewees tends to be able to show their own style and elegant women in a different way, he said: "I'm fascinated by those women who have character. Every different personality they show brings different vitality to this handbag. I think all women should dare to show their true style. "

The short film will be officially launched on the brand's official website next Wednesday. Fiamma has previously appeared on the brand's autumn launch stage, priced between $1650 and $27000, and is available on the brand's website and stores.