Bicester is the first shopping village to open in Europe, only an hour's drive from central London. Bicester shopping village is the diamond on the crown of the chain network of chic outlet shopping. Here are many of the most famous British brands, such as Celine, Descamps, Polo Ralph Lauren, aquascutum, Burberry, Ozwald boating, church's, dunhill, Nicole Farhi, Hackett, gieves & Hawkes, cath Kidston, links of London, Molton Brown, mulberry, Paul Smith, Kenneth Turner and the white Nearly 100 brands such as company, all of which are sold at a discount of as low as 60%.

Bicester shopping village is known as "the most fashionable street outside London", only a few minutes away from the most beautiful countryside in Britain, which enables tourists to shop and visit; people can enjoy the Blenheim Palace, which has been listed in the world heritage, and the 19th-century Renaissance castle Waddesdon manor in Rothschild.