Fidenza village is located in the most affluent and densely populated Emilia Romagna District in Italy, and it is also a necessary place for the national food Avenue sTrade Dei vini e Dei sapori. Parmigiano Reggiano cheese, prosciutto Di Parma, Malvasia and Sauvignon fine wines all originate here. Fidenza village is also adjacent to salsomaggiore, tabiano and monticelli, three world-famous hot spring areas, as well as Castello di fontanellato, Rocca Meli and other historic grand castles and legendary Scala opera house. It is an hour's drive from Milan and Bologna.

Fidenza village is designed in coordination with the local art and cultural heritage. It has more than 90 boutiques selling all kinds of luxury goods. It is open every day except Christmas and new year's day. The pre-season fashion and household products are sold at a price of 30% in the whole year, including TRUSSARDI jeans, Versace (cosmetics, handbags), FORNARINA, Calvin Klein (cosmetics, handbags) jeans, Samsonite, frette, Reebok, Nike, TRUSSARDI, pinko, etc. in addition, Furla (Handbag), lovely accessories of cocinelle, ready-made clothes of castellbajac and domestic Bodum accessories are also dazzling.

The average consumption per visitor in fidenza village is the highest in Italy's famous brand shopping villages. According to global reward, in 2006, the average consumption per visitor in fidenza village was as high as 373 pounds.

After shopping, tourists can also enjoy many tourist attractions in Italy, stroll along the famous Dei Veni e Dei sapori Avenue in front of the shopping village, and have a variety of Italian delicacies and local specialties waiting for tourists to choose.